Turning Quotes into Orders: How to Improve Close Rates - Webinar

Sales Growth coach Mark Allen Roberts returns by popular demand to tackle one of our community’s toughest hurdles, turning proposals into closed deals. In his work with compressed air dealers and manufacturer sales teams, he’s discovered that 67% of sales engineers struggle to convert quotes into orders even after thorough discovery, qualification and quote preparation.

Mark will share proven strategies to accelerate your sales cycle, boost your close rates and adopt the mindset that drives revenue. You’ll learn step-by-step techniques for effective follow-up, overcoming common objections and streamlining the journey from quote to order. This webinar also previews the Sales Engineering Workshop he’ll lead at Best Practices 2025 EXPO & Conference (October 21–23, Kansas City, MO), where attendees will explore a formal sales process, review the latest research and get hands-on guidance for more revenue-generating conversations.

September 18, 2025

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